The brand launched its first national advertising campaign in the US last week.
Plant-based meat brand hits supermarkets in Hong Kong and Singapore this week.
Retail availability of pork products in Hong Kong is slated for Q4. But the company still awaits a regulatory nod from China.
It’s a plant-based meat brands duel, after Lightlife Foods’ campaign bashed Impossible Foods and Beyond Meat.
Impossible Foods and Beyond Meat need to fight the pandemic, a heterogeneous market and price-conscious consumers to make a deeper dent in the region.
Burger King's bold beefless move is more proof that culture is the new commercial advantage.
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