Ian Loon promoted to Groupe level leader as Gareth Mulryan leaves Singapore for future role within Publicis.
The Consumer Electronics Show gave Ian Loon of SMG much to reflect on while spending 50 hours between the airports of Singapore and Las Vegas last week.
The industry might have grown tired after a decade of 'the next big thing' crying wolf - but signs clearly indicate that it has started to move towards its tipping point with the increasing penetration of smart phones and affordable data plans. Ian Loon (pictured), digital lead for tech practice group (Asia) at Starcom Singapore gives five take-outs for mobile marketing in 2010
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