hong kong tourism
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Feb 16, 2024
Chubby Hearts: Hong Kong's monumental display for love and tourism
Hong Kong debuts London’s iconic Chubby Hearts display, a heart-shaped installation 12 meters wide and four times larger than the London version, as part of a strategic campaign to rebuild #BrandHongKong and spread love across the city.
Mar 23, 2023
Reviving Hong Kong tourism, the experiential way this time
A flashy Hello Hong Kong campaign alone will not reboot tourism; consistent storytelling and personalised, embedded travel experiences are required to lure back tourists, writes PHD's Antony Yiu.
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