Jan 22, 2015

The stars are attainable: Working Hollywood’s A-list into your ads

Hollywood stars are more willing than ever to work with marketers outside the US. Ken Holden of Talent Partners offers advice for when and how use their star power.

Jun 19, 2014

Mindshare's Paul Lau heads to FansTang as new China president

BEIJING - FansTang has ushered in a celebrity of a different sort to its executive team, by hiring Paul Lau, a decorated digital business strategist, as the new president of its China operations.

Aug 6, 2012

China’s ban on remakes of foreign shows: A decision made by 'old-school minds'

BEIJING - SARFT, China’s film and TV censorship board, has issued six more thou-shalt-nots in a list of new regulations for Chinese television, one of which is a ban on remakes or clones of foreign TV shows.

Oct 4, 2010

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.

Sep 6, 2010

Made-in-China products look to play placement game with Hollywood flicks

BEIJING – Chinese movies have been flooded with product placement for a couple years, but now Chinese firms are seeking to play the game with Hollywood, according to Washington Post.

Jul 19, 2010

L’Oreal launches mini drama series for cosmetics brand Yue Sai

Yue Sai, a Chinese beauty brand under L’Oreal China, has launched a social media initiative titled ‘Buzz my heart’.