Hollywood stars are more willing than ever to work with marketers outside the US. Ken Holden of Talent Partners offers advice for when and how use their star power.
BEIJING - FansTang has ushered in a celebrity of a different sort to its executive team, by hiring Paul Lau, a decorated digital business strategist, as the new president of its China operations.
BEIJING - SARFT, China’s film and TV censorship board, has issued six more thou-shalt-nots in a list of new regulations for Chinese television, one of which is a ban on remakes or clones of foreign TV shows.
ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.
BEIJING – Chinese movies have been flooded with product placement for a couple years, but now Chinese firms are seeking to play the game with Hollywood, according to Washington Post.
Yue Sai, a Chinese beauty brand under L’Oreal China, has launched a social media initiative titled ‘Buzz my heart’.
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