CASE STUDY: Using primarily video to reach digital-savvy flyers, the airline's sales boost far exceeded its initial target.
HK Express celebrated its 3rd anniversary with a party at the Annex last week.
Secret Tour Hong Kong used to run alternative walking tours. Now it's a brand experience agency that just launched a regional campaign for HK Express.
Budget airline HK Express hosted a wedding ceremony on board one of its airplanes yesterday, which was an auspicious day for marriage because the date sounds like 'I love you forever' in Mandarin. The pair, Dan Su and Kobe Tsang, exchanged rings while en route to Thailand with 10 friends and relatives, having won the airline's online competition, 'Skyway to love'. The wedding party enjoyed a sumptuous wedding banquet at the Paresa Resort in Phuket, thanks to the Tourism Authority of Thailand.
HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.
HONG KONG – Budget airline HK Express is inviting people to hold their hand on an ad in a bus shelter for hours at a time in order to win free flights to Asian destinations.
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