May 16, 2014

Adsfactor and comScore team up for TV-like metrics for online video

HONG KONG - The two digital players pitch catch-up efforts to provide measurements in Hong Kong for online video using Internet Gross Rating Points (iGRPs).

Dec 10, 2013

Unilever, Mindshare detail impact of digital-video GRP buying in recent Singapore campaign

SINGAPORE – Unilever, Mindshare and TubeMogul have detailed work they did to effectively reach a target audience in a video ad campaign promoting a new men’s shampoo range.

Sep 10, 2013

Cross-platform metrics level the playing field

The introduction to Asia-Pacific of GRPs as a comparable measurement tool may finally bring some parity between traditional and online media adspend.

Oct 5, 2012

L’Oreal makes attempt at measuring mobile advertising with Miaozhen solution

SHANGHAI - Miaozhen Systems has launched a third-party mobile advertising measurement software development kit (SDK), which promises to help advertisers like L’Oreal build up their mobile ad reach to a minimum effective level.

Sep 21, 2012

New 'social GRP' metric piggybacks on existing TV and online-video measurements

BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.