HONG KONG - The two digital players pitch catch-up efforts to provide measurements in Hong Kong for online video using Internet Gross Rating Points (iGRPs).
SINGAPORE – Unilever, Mindshare and TubeMogul have detailed work they did to effectively reach a target audience in a video ad campaign promoting a new men’s shampoo range.
The introduction to Asia-Pacific of GRPs as a comparable measurement tool may finally bring some parity between traditional and online media adspend.
SHANGHAI - Miaozhen Systems has launched a third-party mobile advertising measurement software development kit (SDK), which promises to help advertisers like L’Oreal build up their mobile ad reach to a minimum effective level.
BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.
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