greenwashing
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New B Corp rules to tighten standards and rebuild credibility
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.
F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
According to the annual report by Clean Creatives, 219 contracts are split between major holding companies in APAC for clients such as Shell, BHP, and Chevron.
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MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation
"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
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'It's only greenwashing if you get caught'
New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.
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