greenwashing
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
‘Greenwashing could be the sword of Damocles’—how corporate comms will become ‘complex comms’ in 2023
Corporate comms has always needed to adapt and allow for consideration of a wide range of factors—and that load has by no means lightened for 2023.
A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail
With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.
The climate of business: Where does ESG go in a recession?
Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.
‘Carbon neutral’ and ‘net zero’ to come under ASA microscope in UK
The British ad watchdog to update guidance around making environmental claims.
HSBC greenwashing ad ban is example to other banks, UK ad watchdog warns
Ads promoting green projects must not mislead on banks’ overall climate impact.
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