Mar 6, 2023

How brands and agencies should talk about sustainability

Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.

Jan 10, 2023

‘Greenwashing could be the sword of Damocles’—how corporate comms will become ‘complex comms’ in 2023

Corporate comms has always needed to adapt and allow for consideration of a wide range of factors—and that load has by no means lightened for 2023.

Dec 6, 2022

A sustainable future ahead? IoDF teams up with H&M to celebrate digital innovation in retail

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.

Nov 15, 2022

The climate of business: Where does ESG go in a recession?

Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.

Oct 20, 2022

‘Carbon neutral’ and ‘net zero’ to come under ASA microscope in UK

The British ad watchdog to update guidance around making environmental claims.

Oct 20, 2022

HSBC greenwashing ad ban is example to other banks, UK ad watchdog warns

Ads promoting green projects must not mislead on banks’ overall climate impact.