Sep 29, 2017

How the world met 'Graham'

Clemenger BBDO led a packed Spotlight Stage at Spikes through its much-lauded campaign from conception to execution.

May 27, 2013

Expecting first profit in years, Sharp must turn attention to brand

ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.

Dec 14, 2012

Extraterrestrial monkey sparks wake-up call about lack of creativity in 'Copycat China'

MAINLAND CHINA - Commercial real estate developer Soho China's branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire.