Clemenger BBDO led a packed Spotlight Stage at Spikes through its much-lauded campaign from conception to execution.
ASIA-PACIFIC - Beleaguered consumer-electronics company Sharp believes it is achieving a financial turnaround. Now the brand positioning needs some attention, according to industry experts.
MAINLAND CHINA - Commercial real estate developer Soho China's branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire.
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