global habit
The shopping behaviours of middle-class women in Southeast Asia
ASIA-PACIFIC - In a study of seven ASEAN countries, the Global Habit report by Hakuhado reveals five distinct shopping styles among middle-class women in the region and offers insights on the best ways to market to each.
Yangonites primed for broader consumption of durables: Hakuhodo
YANGON - Unstable infrastructure is potentially holding back the uptake of consumer electronics and durables among mid- to high-income earners in Yangon, but also represents promising business opportunities for those that can offer solutions, according to research from Hakuhodo.
Tokyo stands out in desire to stay young among 12 Asian cities
ASIA-PACIFIC - Tokyo and Taipei's 50- to 59-year-olds are strongly youth-oriented, while those in Metro Manila and Jakarta are strongly maturity-oriented, a report by Hakuhodo shows.
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