Campaign US sat down with Martin and newly appointed Initiative global CEO Dimitri Maex to discuss leadership changes at IPG Mediabrands’ agencies.
Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.
GLOBAL - Jim Hytner, previously global CEO of Initiative, will move into the newly created role of CEO of IPG Mediabrands G14 and president, global clients.
SINGAPORE – Ahead of a presentation at Spikes Asia 2011, Global CEO at Lowe and Partners Michael Wall, tells Campaign about letting the agency’s creatives - and its work - do the talking.
GLOBAL - Interpublic (IPG) has named Matt Seiler as CEO of media and marketing group Mediabrands, effective immediately.
Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting has become a necessary tool for marketing agencies.
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