The Japanese company’s global fame as a maker of photographic equipment is a mixed blessing.
Still working to define itself in Asia, the Japanese carmaker is betting on social media and aims to combine inspiring human stories with more insight into its own brand DNA.
In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.
Extreme working conditions, the global activities of Japanese brands and the Rio Olympics gave us much to consider.
Nissan’s luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.
Around the world, Japan is admired for its artistry and culture. Its brands need to tap into this energy, says Ayami Nakao of Hakuhodo
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