Sep 12, 2023

Sulwhasoo puts its innovative side on display in latest campaign

The work by Jung von Matt highlighting its ginseng berry product doubles as the second phase of a wider brand campaign, melding heritage and modern science for new consumers, says marketing director Sun Young Lee.

Mar 13, 2014

Ginseng campaign reaches out to younger buyers

HONG KONG - Korean ginseng is popular among affluent consumers to beef up their immune system and keep warm, but Cheong Kwan Jang (CKJ) Korean Ginseng (正官庄高麗參) is hoping to entice younger customers to add the product to their shopping lists.