May 19, 2017

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.

Jan 16, 2015

Neuschwansteiner: Beer named after castle courts exclusivity

HONG KONG - Restaurant group Fook Lam Moon (福臨門) has brought Neuschwansteiner Edelmärzen into the Cantonese market via its own gourmet product division, Fook Lam Moon Fine Foods.

Dec 17, 2014

Serviceplan ends Leo Burnett's five-year grip on BMW China

BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.

Sep 10, 2013

SapientNitro relocates Torben Pheiffer from Munich to lead China office

SHANGHAI - SapientNitro is to relocate 15-year veteran Torben Pheiffer, a member of the German leadership team in its Munich office, to China as the MD of its office in Shanghai.

Aug 29, 2012

Dentsu/mcgarrybowen, Dentsu Mobius lead global digital account win from Tognum

SINGAPORE - Engine manufacturing brand Tognum has handed its global digital account to Dentsu/mcgarrybowen, following a three-way pitch.

Aug 9, 2011

Aquarius Asia adds a new office in Shanghai, and a new ED in Hong Kong

SHANGHAI - Digital online marketing company Aquarius Asia has expanded into Mainland China, opening a new office in Shanghai.