How can staid German brands act more Chinese?
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
Neuschwansteiner: Beer named after castle courts exclusivity
HONG KONG - Restaurant group Fook Lam Moon (福臨門) has brought Neuschwansteiner Edelmärzen into the Cantonese market via its own gourmet product division, Fook Lam Moon Fine Foods.
Serviceplan ends Leo Burnett's five-year grip on BMW China
BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.
SapientNitro relocates Torben Pheiffer from Munich to lead China office
SHANGHAI - SapientNitro is to relocate 15-year veteran Torben Pheiffer, a member of the German leadership team in its Munich office, to China as the MD of its office in Shanghai.
Dentsu/mcgarrybowen, Dentsu Mobius lead global digital account win from Tognum
SINGAPORE - Engine manufacturing brand Tognum has handed its global digital account to Dentsu/mcgarrybowen, following a three-way pitch.
Aquarius Asia adds a new office in Shanghai, and a new ED in Hong Kong
SHANGHAI - Digital online marketing company Aquarius Asia has expanded into Mainland China, opening a new office in Shanghai.
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