generative ai

4 days ago

WPP partners with Google Cloud to power-up generative-AI driven marketing

The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.

Apr 2, 2024

'Centre on people': Meta's monetisation lead on the rise of generative AI tools

Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.

Mar 28, 2024

Marketers uncertain about ROI from martech tools: Report

The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.

Mar 28, 2024

Adobe unveils AI content creator for ad campaigns

Adobe announces partnerships with Microsoft and IBM.

Mar 27, 2024

Generative AI won’t help LGBTQ+ representation

Authentic representation requires a human touch.

Mar 4, 2024

Generative AI is here—but it’s not ready for prime time

The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many liabilities.