generative ai
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Neil Patel on redefining search, and why content is no longer king
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
How generative AI is pointing the way to a more efficient and creative future for marketing
A recent report on AI in the workplace from Microsoft and LinkedIn demonstrates how marketers can harness its powers to increase efficiency and create better communication for their audience.
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Singapore’s C-suite bet big on gen AI, but face stiff challenges
Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
OpenAI inks multi-year deal with Condé Nast
The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetise content, particularly through traditional search.
The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
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