generative ai

Sep 27, 2023

Getty Images launches AI-driven image creator

The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights.

Sep 12, 2023

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.

Sep 7, 2023

Consumers are blind to AI’s benefits—brands need to prove the data value transaction

Despite continual demand for better personalisation and more streamlined purchase journeys, British shoppers remain skeptical of the benefits of AI-powered automation and for one reason: data privacy.

Sep 4, 2023

Ads for 'AI girlfriends' offering sexual images and company are flooding social media

Social media platforms, including Facebook, Instagram, and TikTok have been running hundreds of ads for apps that promise AI-generated sexual images and companionship.

Sep 3, 2023

AI hype is done: Time to embrace reality

The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.

Sep 1, 2023

In a first, China allows public to use generative AI chatbots

One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.