generative ai
Getty Images launches AI-driven image creator
The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights.
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The promise of AI marketing: Is Google’s PMax living up to the hype?
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
Consumers are blind to AI’s benefits—brands need to prove the data value transaction
Despite continual demand for better personalisation and more streamlined purchase journeys, British shoppers remain skeptical of the benefits of AI-powered automation and for one reason: data privacy.
Ads for 'AI girlfriends' offering sexual images and company are flooding social media
Social media platforms, including Facebook, Instagram, and TikTok have been running hundreds of ads for apps that promise AI-generated sexual images and companionship.
AI hype is done: Time to embrace reality
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables—but PR pros have yet to fully get their arms around it.
In a first, China allows public to use generative AI chatbots
One of the first countries to publish rules and regulate the generative AI industry in July, China has granted approvals to several tech firms, including Baidu's 'Ernie Bot' and SenseTime's 'SenseChat' for mass market use.
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