CHINA - To increase test drives of its newly launched Buick Regal model, Shanghai General Motors (SGM) has embarked on a first-of-its-kind initiative that uses Taobao data about items in consumer wishlists to create personalised advertising.
CHINA - Responding to Chevrolet's "Original Reborn" commercial soundtrack containing lyrics that many deem racist, General Motors China spokesman You Jia has apologised and said the brand will be reviewing its advertising approval processes.
BEIJING - WPP's outdoor media agency Kinetic has appointed Billy Leong as general manager at Kinetic Beijing with immediate effect.
SHANGHAI - According to industry sources, Bates 141 regional director Barry Leung has resigned from the agency.
SINGAPORE - Lufthansa has appinted Christian Altmann as the new general manager for Lufthansa in Singapore. He succeeds Claudia Huegel who assumes a senior management role at the Lufthansa headquarters in Germany.
SINGAPORE - Sony Ericsson has appointed Peter Ang as general manager and head of market unit hub for Singapore and Malaysia.
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