SHANGHAI - While the bulk of shopper marketing in China still involves face-to-face, in-store promotions, increased competition and the development of more sophisticated methods are starting to shift client demand, according to Gareth Ellen, who has just been appointed COO of Geometry Global China.
SINGAPORE - Singaporeans and Malaysians plan to do more online shopping this festive season to skip the long queues at shopping malls, according to a survey by PayPal.
SINGAPORE - OgilvyAction Asia Pacific has named Gareth Ellen as its regional planning director, after two years heading up digital in North America for OgilvyAction.
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