Apr 30, 2024

Gamers are not who brands think they are

From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?

Jan 4, 2024

In-game mobile ads cause APAC gamers to ditch gaming

TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.

Jul 27, 2020

With sharply defined audience, Ampverse sees mass-market brands signing up

Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.

Jul 13, 2020

The COVID-19 effect on China’s gamers and mobile gaming

Are brands up to the task to delivering seamless and creative personalised ads into mobile gaming scenarios?

Jun 9, 2020

Game play by women surges during pandemic, action shifts from consoles to mobiles

TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.

Jun 26, 2019

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.