gamers

Jun 9, 2020

Game play by women surges during pandemic, action shifts from consoles to mobiles

TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.

Jun 26, 2019

The real lives of the mainland's 625 million gamers

TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.

Apr 29, 2019

Best ad formats for acquiring high-quality gamers

Tried-and-true display and native ads work, but it’s also critical to start experimenting with in-app ad trends around rewarded, video and playables to catch users' attention.

Nov 22, 2018

Get in the game: Connecting with Asia Pacific’s gamers

Some marketers are still like noobs when it comes to reaching APAC gamers. Time to level up.