CHINA - A re-pitch is on the cards for the Beijing Mercedes Benz Sales (BMBS) media account just four months after the US$200 million deal was handed to Fuel, a new agency reporting to ZenithOptimedia.
BEIJING - Beijing Mercedes Benz Sales (BMBS) has handed its US$200 million media account to Fuel, a new agency brand created to handle BMBS and reporting into ZenithOptimedia, according to sources.
Fuelband bracelet's biggest impact may be psychological.
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