Apr 8, 2016

Re-pitch likely for Beijing Mercedes Benz Sales’ US$200m media account

CHINA - A re-pitch is on the cards for the Beijing Mercedes Benz Sales (BMBS) media account just four months after the US$200 million deal was handed to Fuel, a new agency reporting to ZenithOptimedia.

Dec 8, 2015

Beijing Mercedes Benz Sales moves US$200 million media to Fuel China

BEIJING - Beijing Mercedes Benz Sales (BMBS) has handed its US$200 million media account to Fuel, a new agency brand created to handle BMBS and reporting into ZenithOptimedia, according to sources.

Sep 19, 2013

A story you can wear under your sleeve

Fuelband bracelet's biggest impact may be psychological.