ftx

Nov 29, 2022

As crypto crashes, what’s the next big Super Bowl ad category to emerge?

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

Nov 18, 2022

Did FTX kill crypto? Not for the PR agencies working in the sector

Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.