frederick saurat
VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing
ASIA-PACIFIC - TheTMSway, under the leadership of founder Frederick Saurat, is advocating a move away from push spam marketing to using mobile to provide instant answers to consumer requests through TMS shortcodes.
Jonathan Ellis to exit Star Group, assumes CEO role at TheTMSway
HONG KONG - Senior vice-president of Fox One Stop Media at Star TV, Jonathan Ellis (pictured), is departing the network to assume the role of CEO of TheTMSway, a Hong Kong-based mobile-technology company.
Are brands entering social media too hastily?
Sir Martin Sorrell's latest thoughts on social media have been the topic of much water cooler debate. Are brands really guilty of a lack of foresight in the new digital platforms?
Former P&G media head Bernhard Glock takes position at TheTMSway
HONG KONG - Bernhard Glock (pictured), former vice-president of global media and communication at Procter & Gamble, has joined the Hong Kong-based mobile technology company TheTMSway as non-executive director.
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