Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.
The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?
Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.
HSIN-CHU - An emotional mini-film by Kingston attempts to inject warmth into a data-storage device by retelling a story about a memory, with the product appearing for only two seconds.
GUANGZHOU - Snacks brand Calbee Four Seas partnered with Leo Burnett to launch a surprising guerilla-marketing event last Saturday.
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
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