Jul 6, 2018

How to win in esports? Be authentic, like everywhere else

Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.

Aug 17, 2015

The 'death of Flash' is a symptom of a larger disease

The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?

Aug 12, 2015

The Flash ad is dead: Are you ready for the HTML5 interactive era?

Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.

Dec 6, 2013

Kingston re-enacts true story, immortalises widow's memories in a flash drive

HSIN-CHU - An emotional mini-film by Kingston attempts to inject warmth into a data-storage device by retelling a story about a memory, with the product appearing for only two seconds.

Mar 28, 2013

Calbee Four Seas springs 'prawn flash-mob' to show what its crackers are made of

GUANGZHOU - Snacks brand Calbee Four Seas partnered with Leo Burnett to launch a surprising guerilla-marketing event last Saturday.

Jan 1, 2013

AIA organises 'flash mobs' in HK to plug sponsored K-POP concert

HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.