first choice

May 11, 2022

A surreal sales pitch for a credit card

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.

Feb 4, 2022

Let's shoot our ad in the metaverse (What could go wrong?)

AD NUT'S PICK OF THE WEEK: An ad shoot taking place in the metaverse falls victim to issues that will be familiar to many brands and agencies, in a TVC for First Choice credit cards by Leo Burnett Thailand.