Jul 18, 2023

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?

SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?

Sep 8, 2022

Fendi joins forces with Meta for its virtual AR sneakers experience

Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience.

Oct 28, 2016

‘Fendirumi’ symbolise traditional luxury’s desperation

Fuzzy Fendi mascots offer an interesting interpretation of 'high-end'.