experience marketing

Mar 18, 2024

Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand

EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.

Sep 20, 2023

The accelerated (r)evolution of experience marketing

Project Worldwide's APAC chief executive, Ben Taylor, shares four fundamental shifts that will shape experiences in 2023.

Jul 18, 2022

The fire-forged evolution of experience marketing

The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.

Jul 4, 2017

Beyond advertising: Designing value at all touchpoints

It’s time that marketers start thinking more about purposely designing coherent experiences.

Apr 27, 2017

Samsung plans experience-heavy marketing for S8 to restore consumer faith

The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?