Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.
While ESG communications vary among different firms and industries, its essence always boils down to these three pillars—corporate goals, business expertise, and daily practices.
In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm to stop working with fossil fuel companies. The firm has named Martin Whittaker, CEO of Just Capital, as senior adviser and head of Edelman Impact.
“Demand is off the scale” for ESG-related work, agency giant says.
CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.
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