Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
TOP OF THE CHARTS: YouGov Profiles reveals that APAC consumers are increasingly more drawn to brands that are conscious about their impact on the society and environment.
The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.
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