Jun 10, 2024

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

May 15, 2024

Publicis Groupe appoints chief impact officer to steer global ESG commitments

Nannette LaFond-Dufour will report to global boss Arthur Sadoun.

Apr 17, 2024

How businesses in China should balance prosperity and ESG

SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.

Apr 12, 2024

The individual vs the collective effort in environmental progress

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.

Mar 11, 2024

How to investigate a vendor’s sustainability claims

With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.

Feb 7, 2024

How green is India's adland valley?

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?