eric cruz
Multicultural ECD challenges Asia's creatives to better reflect region's burgeoning creativity
SINGAPORE - A Filipino-American who arrived at his current station in Malaysia by way of London and Tokyo, Eric Cruz, executive creative director of Leo Burnett and Arc Malaysia, shared a uniquely personal take on Asian creativity in a Spikes Asia presentation late Sunday afternoon.
Petronas produces short film to celebrate Hari Raya, National Day
KUALA LUMPUR - Oil and gas company Petronas has shifted away from its usual one-minute TV spot to a 15-minute short film for its annual Hari Raya Aidilfiltri and National Day campaign in Malaysia. Working with Leo Burnett Malaysia, the short film tells the story of how a Malaysian spends the festive season away from home.
Samsung shows support for Malaysian Olympians
KUALA LUMPUR - Samsung Malaysia has launched a campaign titled 'Samsung believes in Malaysia', to show its support for the country's Olympians in the coming London 2012 Olympic Games.
Eric Cruz joins Leo Burnett & Arc Malaysia as executive creative director
KUALA LUMPUR - Leo Burnett & Arc Malaysia has appointed Eric Cruz as its new executive creative director.
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