enormous brands

Sep 12, 2023

India's brand value: What are the stakes of rebranding a country's name?

SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity

Apr 5, 2021

Cannes or cannot? Indian adland split on Cannes 2021 attendance

Some ad folks believe postponing Cannes Lions 2021 to a later date in the year would have made more sense, while others think it would mess up the schedule