Oct 28, 2016

No reason to pull Pierce Brosnan ads: Pan Bahar CEO

Contract wasn't violated, and the ads are working, the company's CEO tells Campaign India.

Oct 24, 2016

Pierce Brosnan's Pan Bahar row: Whose fault is it?

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

Jul 22, 2010

Selecta Fortified Milk connects emotionally with Sarah Geronimo

RFM Foods Corporation’s dairy brand Selecta Fortified Milk has signed with local pop star Sarah Geronimo to gain a strong positioning in the Filipino market.