elisa steele
Yahoo signs David Beckham as global brand ambassador
GLOBAL - Yahoo has signed David Beckham as its first global sports ambassador, as it looks to gain momentum in its marketing tussle with Google.
VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.
VIDEO: Yahoo's EVP & CMO Elisa Steele discuss the brand's creative direction
GLOBAL - As Yahoo prepares to move into the next phase of the 'It's Y!ou' campaign, the company's global executive vice president and chief marketing officer, Elisa Steele (pictured), discuss the campaign's creative direction and addresses the challenges it has faced in the past months.
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