As global recession fears rise, IPG Mediabrands' APAC chief shares his thoughts on how to navigate a challenging economic market.
Marketers need to innovate to deal with tepid consumer sentiment.
TOP OF THE CHARTS: Solo travel, solo dining and the pet economy are all outgrowths of the "single age", according to a report from WT Intelligence.
Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.
Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.
The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.
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