economy

Mar 12, 2020

Survival of the thoughtful

As global recession fears rise, IPG Mediabrands' APAC chief shares his thoughts on how to navigate a challenging economic market.

Dec 10, 2019

Woo reluctant Malaysian consumers by aggressive brand-building: PHD

Marketers need to innovate to deal with tepid consumer sentiment.

Sep 25, 2019

China's 'singledom' trend gives rise to new opportunities

TOP OF THE CHARTS: Solo travel, solo dining and the pet economy are all outgrowths of the "single age", according to a report from WT Intelligence.

Aug 28, 2019

Making Japan work better for workers, and brands

Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.

Jul 15, 2019

Fast growth fuels trials of new brands in the Philippines

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

Oct 17, 2018

Asia’s financial crises and recessions

The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.