economy

Nov 1, 2022

Why brand advertising is your best friend in a downturn

Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.

Oct 17, 2022

Not all brands need purpose during a recession

Brands have woken up to how an increased focus on sustainable, green or ethical practices impacts their bottom lines (or triple bottom lines, to be more accurate). However, the impact of recession throws a sizeable spanner in the works.

Oct 12, 2022

Is adland prepared for a global recession?

Campaign speaks to agencies across the region to find out how they are preparing for a potential global recession—and whether it could be an opportunity to shine for smaller agencies.

Aug 31, 2022

Running an agency in a bankrupt country: How Dentsu is coping amid Sri Lanka crisis

"We have a unique opportunity to flip this crisis into a golden opportunity", says Mohenesh Chamith Buthgumwa of Dentsu Sri Lanka, who talks to Campaign with the backdrop of the island nation’s worst economic crisis in 70 years.

Aug 14, 2022

Will brands ‘trade down’, financially, to PR as recession bites?

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

Mar 12, 2020

Survival of the thoughtful

As global recession fears rise, IPG Mediabrands' APAC chief shares his thoughts on how to navigate a challenging economic market.