TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.
HONG KONG - Global chief creative officer for McCann Health, Jeremy Perrot, talks to Campaign Asia-Pacific in an exclusive interview about how to deliver a clear and accurate message while navigating regional legalities, complex information and general media clutter to deliver brand trust for healthcare firms.
Erectile dysfunction (ED), a common sexual problem suffered by men, is an awkward topic, especially in China where the topic of sex, let alone impotence, is rarely discussed openly.
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