Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

Apr 28, 2014

Healthcare regulations, restrictions and simple ideas

HONG KONG - Global chief creative officer for McCann Health, Jeremy Perrot, talks to Campaign Asia-Pacific in an exclusive interview about how to deliver a clear and accurate message while navigating regional legalities, complex information and general media clutter to deliver brand trust for healthcare firms.

Jul 2, 2013

CASE STUDY: How Viagra got on top of sexual taboos in China

Erectile dysfunction (ED), a common sexual problem suffered by men, is an awkward topic, especially in China where the topic of sex, let alone impotence, is rarely discussed openly.