drug
Nov 3, 2017
Traditional Chinese medicine's healthy mix of history and modernity
TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.
Apr 28, 2014
Healthcare regulations, restrictions and simple ideas
HONG KONG - Global chief creative officer for McCann Health, Jeremy Perrot, talks to Campaign Asia-Pacific in an exclusive interview about how to deliver a clear and accurate message while navigating regional legalities, complex information and general media clutter to deliver brand trust for healthcare firms.
Jul 2, 2013
CASE STUDY: How Viagra got on top of sexual taboos in China
Erectile dysfunction (ED), a common sexual problem suffered by men, is an awkward topic, especially in China where the topic of sex, let alone impotence, is rarely discussed openly.
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