An ambitious production using the full scale of IMAX technology acts as a promotional vehicle and direct draw for a new Tokyo cinema complex.
In the first of a series of interviews examining the changing nature of marketing creativity in Japan, we hear from someone who has shaped much of what we see today: Akira Kagami.
PATTAYA – Adfest 2012 got underway yesterday in Pattaya, with top honours in the Cyber category going to Japanese agencies Projector, Hakuhodo, Party, Drill and Shipoo, as well as Leo Burnett Sydney.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins