doreen wang
Feb 3, 2021
Women to Watch Greater China 2021: Doreen Wang, Kantar
As an expert in brand research and strategy, Doreen Wang connected Chinese and overseas enterprises with her strategic consulting for MNCs.
Feb 24, 2015
The path to global acceptance for Chinese brands
What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
