doreen wang

Feb 3, 2021

Women to Watch Greater China 2021: Doreen Wang, Kantar

As an expert in brand research and strategy, Doreen Wang connected Chinese and overseas enterprises with her strategic consulting for MNCs.

Feb 24, 2015

The path to global acceptance for Chinese brands

What will it take for a Chinese brand to be accepted by global consumers? Doreen Wang, global director of Millward Brown's BrandZ describes the path from manufacturer to marketer.