Together with global insights firm Nielsen, Campaign Asia-Pacific today released rankings of the top brands in Japan, Taiwan and Thailand. This completes this year's slate of brand rankings in 13 APAC markets, published as part of our exclusive Asia's Top 1000 Brands report.
For all the talk of a growing threat to big brands from the disruption of smaller, more nimble businesses, one of the most surprising elements of this year’s Hong Kong rankings is support for the view that established, international brands continue to capture attention and market themselves more effectively.
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