Marketers have enjoyed a certain liberation from the truth since the profession’s earliest days, but the time has come to stop muting outrage and call out purveyors of outright falsehoods for the liars that they are.
HONG KONG - Diageo Reserve has reappointed Quintessentially’s PR arm QNM to handle all communications outreach for the 2014 Diageo Reserve World Class Programme in Hong Kong and to cover select brands under The Reserve collection of its luxury spirits portfolio.
ASIA-PACIFIC - When the world’s largest liquor maker launches its latest luxury scotch whiskey, John Walker & Sons Odyssey, in Asia-Pacific well before its Global launch, you know it’s on to something.
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