desigual
Wrap up: 9 things you need to know this week
HONG KONG - Here’s our weekly windup of key things that got us thinking and readers talking this week: a perplexing pun quash in China, app communities, nearly naked in Singapore, low-tier opportunity, Facebook video ads, Asian programmatic, Absolut music, digital war rooms and the year in review.
Spanish retailer makes naked pitch to Singaporeans
SINGAPORE - Don’t be surprised to find a line of semi-naked people along Orchard on December 11. They’re probably just eager to score a free outfit from Desigual, which is promising the first 100 semi-naked people that turn up at its store a free outfit to cover up.
Desigual launches special collection with Cirque du Soleil
HONG KONG - Desigual, the Spanish causal wear brand, has launched a new collection inspired by Cirque du Soleil to promote the upcoming Michael Jackson’s Immortal World Tour, which stops in Hong Kong 23 to 25 August at the Asia-World Expo.
Desigual holds seminaked opening party for flagship store in Harajuku
Desigual, a Barcelona-based casual clothing brand noted for its patchwork designs, candy colours and graffiti art prints, has opened its first Asian flagship store in trend-forward Harajuku, Tokyo. More than 350 fashion mavens queued overnight for a "seminaked" party (in Europe, the brand's opening parties are normally fully naked affairs). The first 100 participants in swimwear enjoyed early-bird shopping with a 50 per cent discount.
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