department of tourism

Sep 17, 2012

Tourism Philippines appoints Dentsu, boosts marketing budget

THE PHILIPPINES - Dentsu Philippines has won the country's Department of Tourism account for media planning and placement as the department's 'It's more fun' campaign moves into its second phase.

Sep 7, 2012

Department of Tourism Philippines media pitch field down to three

MANILA - Aegis’ Media's Force Vizeum team was disqualified on a technicality, further narrowing the pitch field in the Department of Tourism (DoT) media review, which was repeatedly postponed due to flooding in the capital in early August.

May 4, 2012

Philippines' 'It's more fun' campaign goes international on CNN

THE PHILIPPINES - The Department of Tourism has launched an international tourism campaign leveraging crowdsourced submissions from the local 'It's more fun in the Philippines' campaign launched in January.

Jan 18, 2012

Social media success for Philippines’ new tourism campaign

MANILA – The Department of Tourism's ‘It’s more fun in the Philippines’ campaign has exceeded expectations, less than two weeks since launch.

Jan 9, 2012

Philippines DoT's unveils new 'It's Fun' slogan

THE PHILIPPINES - The Department of Tourism (DoT) has unveiled its new campaign tagline, ‘It’s more fun in the Philippines’, following a controversial year.

Nov 22, 2010

Calls for return to 'Wow Philippines' after new tourism campaign dropped

MANILA – The Philippine Department of Tourism (DoT) has withdrawn its current 'Pilipinas kay Ganda' advertising campaign following public outcry, allegations of plagiarism and links to a pornographic website.