department of tourism
Tourism Philippines appoints Dentsu, boosts marketing budget
THE PHILIPPINES - Dentsu Philippines has won the country's Department of Tourism account for media planning and placement as the department's 'It's more fun' campaign moves into its second phase.
Department of Tourism Philippines media pitch field down to three
MANILA - Aegis’ Media's Force Vizeum team was disqualified on a technicality, further narrowing the pitch field in the Department of Tourism (DoT) media review, which was repeatedly postponed due to flooding in the capital in early August.
Philippines' 'It's more fun' campaign goes international on CNN
THE PHILIPPINES - The Department of Tourism has launched an international tourism campaign leveraging crowdsourced submissions from the local 'It's more fun in the Philippines' campaign launched in January.
Social media success for Philippines’ new tourism campaign
MANILA – The Department of Tourism's ‘It’s more fun in the Philippines’ campaign has exceeded expectations, less than two weeks since launch.
Philippines DoT's unveils new 'It's Fun' slogan
THE PHILIPPINES - The Department of Tourism (DoT) has unveiled its new campaign tagline, ‘It’s more fun in the Philippines’, following a controversial year.
Calls for return to 'Wow Philippines' after new tourism campaign dropped
MANILA – The Philippine Department of Tourism (DoT) has withdrawn its current 'Pilipinas kay Ganda' advertising campaign following public outcry, allegations of plagiarism and links to a pornographic website.
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