Aug 22, 2023

Over-60s make up just 4% of people in global ads

Brands are overlooking a lucrative audience, according to CreativeX.

Feb 12, 2023

Why the Super Bowl’s top advertisers are targeting the 50+ demo

With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.

Nov 6, 2017

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

Sep 11, 2017

The death of the demographic

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.