Brands are overlooking a lucrative audience, according to CreativeX.
With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
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