decisions
Sep 2, 2015
Consumer decisions are less rational than marketers think: Forrester
SINGAPORE - With digital tools and platforms, marketers can be more scientific than ever before but consumers are less rational than ever, says Forrester Research's Shar VanBoskirk.
Sep 2, 2010
Five things you need to know about purchasing decisions in China vs. the US
Kitty Lun Chan, chairman and CEO of Lowe China, shares the agency's research on how different forms of media impacts consumers' behaviour in the US and China.
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