Unafraid to challenge tradition, Cheung has revitalized her agency’s relationship with its largest account partner, McDonald’s—and clients and colleagues are lovin’ it.
Agency promotes four members of its leadership team, naming joint MDs as well as chief strategy and digital officers.
HONG KONG-DDB Group Hong Kong has developed an integrated campaign for Manulife encouraging Hong Kongers to pay more attention to their Mandatory Provident Fund (MPF) accounts in line with the new Employee Choice Arrangement (ECA).
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