curation
Jan 15, 2024
The case for curation: How vetted inventory may be the key to success in a cookie-less world
With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.
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PROMOTED
Feb 22, 2023
How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
PROMOTED
Apr 5, 2022
The future of programmatic is here, and it’s curation
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
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