culture group

Dec 11, 2020

Campaign Crash Course: Tips for effective brand collabs

Sometimes the best way to create a brand movement is to team up with other brands that already have something you need. Culture Group's Michael Patent tells us how to make it work.

Feb 24, 2020

Why brands should look at influencers as collaborators, not spokespeople

Brands that do well have recognised that influencers are not merely a commodity, argues Michael Patent from Culture Group.