Feb 25, 2019

Royal Caribbean eyes Hong Kong for growth in MICE

The company's new Hong Kong MD, Crystal Campbell, comes to the role with previous MICE experience and a plan to increase corporate business.

Mar 13, 2018

Cruises offer more ultra-luxury retail concepts

Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.

Sep 1, 2016

Storytelling for dreamers: How Dream Cruises seeks to make its mark

Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.

Mar 3, 2014

Princess Cruises' first China campaign sails off as cruise travel moves upstream

SHANGHAI - Princess Cruises, the world's third-largest cruise liner, has kicked off a McCann-led campaign that goes beyond the pure-luxury approach of conventional advertising in the sector in order to promote the company's first-ever China season.

Feb 3, 2012

Hill+Knowlton replaces Burson Marsteller for Costa Crociere cruise line PR in China

SHANGHAI - Costa Crociere has chosen Hill+Knowlton (H+K) Strategies Shanghai for its retainer services in mainland China after a competitive two-round pitch process involving five international agencies including Burson-Marsteller, the cruise line's incumbent PR agency in China.