cruise

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Royal Caribbean eyes Hong Kong for growth in MICE
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Feb 25, 2019

Royal Caribbean eyes Hong Kong for growth in MICE

The company's new Hong Kong MD, Crystal Campbell, comes to the role with previous MICE experience and a plan to increase corporate business.

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Cruises offer more ultra-luxury retail concepts
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Mar 13, 2018

Cruises offer more ultra-luxury retail concepts

Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.

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Storytelling for dreamers: How Dream Cruises seeks to make its mark
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Sep 1, 2016

Storytelling for dreamers: How Dream Cruises seeks to make its mark

Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.

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Princess Cruises' first China campaign sails off as cruise travel moves upstream
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Mar 3, 2014

Princess Cruises' first China campaign sails off as cruise travel moves upstream

SHANGHAI - Princess Cruises, the world's third-largest cruise liner, has kicked off a McCann-led campaign that goes beyond the pure-luxury approach of conventional advertising in the sector in order to promote the company's first-ever China season.

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Hill+Knowlton replaces Burson Marsteller for Costa Crociere cruise line PR in China
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Feb 3, 2012

Hill+Knowlton replaces Burson Marsteller for Costa Crociere cruise line PR in China

SHANGHAI - Costa Crociere has chosen Hill+Knowlton (H+K) Strategies Shanghai for its retainer services in mainland China after a competitive two-round pitch process involving five international agencies including Burson-Marsteller, the cruise line's incumbent PR agency in China.

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