The company's new Hong Kong MD, Crystal Campbell, comes to the role with previous MICE experience and a plan to increase corporate business.
Incentive cruise trips are one Tiffany & Co. store away from becoming that much more luxurious.
Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.
SHANGHAI - Princess Cruises, the world's third-largest cruise liner, has kicked off a McCann-led campaign that goes beyond the pure-luxury approach of conventional advertising in the sector in order to promote the company's first-ever China season.
SHANGHAI - Costa Crociere has chosen Hill+Knowlton (H+K) Strategies Shanghai for its retainer services in mainland China after a competitive two-round pitch process involving five international agencies including Burson-Marsteller, the cruise line's incumbent PR agency in China.
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