It's a Toy Story micro movie. It's a toy donation program. It's also JD's China Children's Day campaign.
The work of haute couture designers used to be owned only by a discerning few. But as austerity becomes a catchphrase in Europe and North America, more luxury brands are 'kowtowing' to mass consumers and tying up with 'high street' brands to create crossover products. These hybrids not only appeal to wallet-conscious consumers but also create media buzz. Here are some examples.
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