May 25, 2018

Is there value in surveillance? Ask the Chinese

Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?

Sep 5, 2017

As luxury brands connect with China’s young, the dangers of debt loom large

College students demonstrate limited financial knowledge but have convenient access to online credit.

Aug 10, 2016

Truly priceless: A rebrand is more than design

An effective rebrand is about more than maintaining the integrity of a well-loved logo, writes Brand Union's associate director of strategy.

Mar 26, 2013

HSBC pioneers adaptive search campaign with Yahoo data

HONG KONG - Mindshare has partnered with Yahoo to create a search-based strategic campaign for HSBC credit-card customers.

Nov 7, 2012

UM and ZenithOptimedia tipped to jointly win media business from Bank of China

BEIJING - The Bank of China has reportedly selected UM and ZenithOptimedia as joint agencies-of-record to work out a holistic media planning and buying strategy for next year's projects in China.