Feb 17, 2021

Swiggy Instamart helps create meals for two, by two

'The Better Half Cookbook' was conceptualised by Dentsu Webchutney

Jul 30, 2014

'Brand divorce': Are Chinese consumers resistant to long-lasting relationships?

It is clear that Chinese purchase behaviour today is characterised by promiscuity and flirtatiousness, writes Ashok Sethi from GfK China.

Dec 13, 2013

CASE STUDY: How Ikea tested the durability of its kitchens

Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.