While advertisers kept a low profile, Singaporean consumers allowed themselves small indulgences and learned to appreciate brands from closer to home.
Marketers focused on value and the importance of saving in an uncertain climate.
China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.
More than ever, Australian advertisers are discovering the benefits of engaging potential consumers in real conversations via digital platforms.
Tactical campaigns dominated as consumers gravitated to the best offer.
In the face of political upheaval, Thailand's characteristic optimism has taken a hit, but the market is embarking on the long road to recovery.
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