Michael Hoare

Jun 30, 2010

Hong Kong: Preparing for the long term

Marketers focused on value and the importance of saving in an uncertain climate.

Jun 30, 2010

China: Conscientious growth

China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.

Jun 29, 2010

Malaysia: Value takes precedence

Tactical campaigns dominated as consumers gravitated to the best offer.

Jun 29, 2010

Cameras: Mobilising the amateurs in Asia

Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.

Jun 29, 2010

Sports drink: Widening the appeal across Asia

No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.

Jun 16, 2010

Auto brands driving buzz

Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.