costs
Apr 7, 2021
How agencies are increasingly profiting from missing people
Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
Jul 31, 2019
The successful in-housing narrative is a myth
While saving in one area, unexpected costs will pile up. Brands might just need a better agency.
Feb 28, 2018
The big squeeze: Events in the age of procurement
How can event professionals best navigate the new purchasing environment?
Aug 30, 2017
How brands can cope with a 24% increase in social-media ad costs
Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.
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