Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.
While saving in one area, unexpected costs will pile up. Brands might just need a better agency.
How can event professionals best navigate the new purchasing environment?
Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.
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