costs

Jul 31, 2019

The successful in-housing narrative is a myth

While saving in one area, unexpected costs will pile up. Brands might just need a better agency.

Feb 28, 2018

The big squeeze: Events in the age of procurement

How can event professionals best navigate the new purchasing environment?

Aug 30, 2017

How brands can cope with a 24% increase in social-media ad costs

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.