contextual marketing
Mar 4, 2022
Campaign Crash Course: Introduction to contextual marketing
With the impending demise of third-party cookies, contextual targeting is entering a renaissance. Learn how it works, and the opportunities and challenges of this advertising model.
Jun 16, 2021
The lost art of contextual marketing
Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain's Bostjan Spetic explains.
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