contextual marketing

Mar 4, 2022

Campaign Crash Course: Introduction to contextual marketing

With the impending demise of third-party cookies, contextual targeting is entering a renaissance. Learn how it works, and the opportunities and challenges of this advertising model.

Jun 16, 2021

The lost art of contextual marketing

Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain's Bostjan Spetic explains.